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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

By: Hooley, Graham JContributor(s): Saunders, John A, 1946- | Piercy, NigelMaterial type: TextTextPublication details: New York : Financial Times/Prentice Hall, 2004. Edition: 3rd edISBN: 0273655167Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.127
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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Enhanced descriptions from Syndetics:

Includes bibliographical references.

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