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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry, with David Wisnom III.

By: Perry, AlyciaContributor(s): Wisnom, DavidMaterial type: TextTextPublication details: New York ; London : McGraw-Hill, c2003. ISBN: 0071393099Subject(s): Brand name products | Brand name products -- Marketing -- Management | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.827 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 PER (Browse shelf(Opens below)) Available 6000719905
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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