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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry, with David Wisnom III.
Material type:
TextPublication details: New York ; London : McGraw-Hill, c2003. ISBN: 0071393099Subject(s): Brand name products | Brand name products -- Marketing -- Management | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.827 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.827 PER (Browse shelf(Opens below)) | Available | 6000719905 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.