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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry, with David Wisnom III.

By: Perry, AlyciaContributor(s): Wisnom, DavidMaterial type: TextTextPublication details: New York ; London : McGraw-Hill, c2003. ISBN: 0071393099Subject(s): Brand name products | Brand name products -- Marketing -- Management | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.827 LOC classification: HD69.B7
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 PER (Browse shelf(Opens below)) Available 6000719905
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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