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Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler.

By: Ambler, TimMaterial type: TextTextPublication details: London : Financial Times Prentice Hall, 2003. Edition: 2nd edISBN: 0273661949Subject(s): Marketing -- Cost effectiveness -- Evaluation | Corporate profitsDDC classification: 658.802
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 AMB (Browse shelf(Opens below)) Available 6000738473
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 2000.

Includes bibliographical references and index.

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