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Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler.
Material type:
TextPublication details: London : Financial Times Prentice Hall, 2003. Edition: 2nd edISBN: 0273661949Subject(s): Marketing -- Cost effectiveness -- Evaluation | Corporate profitsDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.802 AMB (Browse shelf(Opens below)) | Available | 6000738473 |
Total holds: 0
Enhanced descriptions from Syndetics:
Previous ed.: 2000.
Includes bibliographical references and index.