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Copy testing : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.

By: Contributor(s): Material type: TextTextPublication details: Henley-on-Thames : World Advertising Research Center, 2003.ISBN:
  • 1841161365
Subject(s): DDC classification:
  • 659.1072 22
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.1072 AMB (Browse shelf(Opens below)) Available 6000739659
Total holds: 0

Enhanced descriptions from Syndetics:

Published for The Advertising Association Economics Committee.

Includes bibliographical references.