Copy testing : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.
Material type: TextPublication details: Henley-on-Thames : World Advertising Research Center, 2003.ISBN:- 1841161365
- 659.1072 22
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 659.1072 AMB (Browse shelf(Opens below)) | Available | 6000739659 |
Total holds: 0
Enhanced descriptions from Syndetics:
Published for The Advertising Association Economics Committee.
Includes bibliographical references.