Syndetics cover image
Image from Syndetics

Copy testing : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.

By: Ambler, TimContributor(s): Goldstein, Scott | Advertising Association. Economics Committee | World Advertising Research CenterMaterial type: TextTextPublication details: Henley-on-Thames : World Advertising Research Center, 2003. ISBN: 1841161365Subject(s): Advertising -- ResearchDDC classification: 659.1072
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1072 AMB (Browse shelf(Opens below)) Available 6000739659
Total holds: 0

Enhanced descriptions from Syndetics:

Published for The Advertising Association Economics Committee.

Includes bibliographical references.

Powered by Koha