Image from Syndetics
Copy testing : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.
Material type:
TextPublication details: Henley-on-Thames : World Advertising Research Center, 2003. ISBN: 1841161365Subject(s): Advertising -- ResearchDDC classification: 659.1072
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 659.1072 AMB (Browse shelf(Opens below)) | Available | 6000739659 |
Total holds: 0
Enhanced descriptions from Syndetics:
Published for The Advertising Association Economics Committee.
Includes bibliographical references.