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Copy testing : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.

By: Ambler, TimContributor(s): Goldstein, Scott | Advertising Association. Economics Committee | World Advertising Research CenterMaterial type: TextTextPublication details: Henley-on-Thames : World Advertising Research Center, 2003. ISBN: 1841161365Subject(s): Advertising -- ResearchDDC classification: 659.1072
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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659.1072 AMB (Browse shelf(Opens below)) Available 6000739659
Total holds: 0

Enhanced descriptions from Syndetics:

Published for The Advertising Association Economics Committee.

Includes bibliographical references.

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