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Is your advertising working? : a guide to evaluating campaign performance / by Colin McDonald.

By: McDonald, Colin, 1932-Contributor(s): McDonald, Colin, 1932-. Monitoring advertising performance | World Advertising Research CenterMaterial type: TextTextSeries: Admap monograph ; no. 9Publication details: Henley-on-Thames : World Advertising Research Center, 2003. Edition: Rev. edISBN: 184116139XSubject(s): Advertising campaigns -- Evaluation | Advertising -- ResearchDDC classification: 659.113
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		659.113 MAC (Browse shelf(Opens below)) Available 600073964X
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: published as Monitoring advertising performance. Henley-on-Thames: Admap, 1997.

Bibliography: p. 66-75.

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