Is your advertising working? : a guide to evaluating campaign performance / by Colin McDonald.
Material type: TextSeries: Admap monograph ; no. 9Publication details: Henley-on-Thames : World Advertising Research Center, 2003.Edition: Rev. edISBN:- 184116139X
- 659.113 22
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 659.113 MAC (Browse shelf(Opens below)) | Available | 600073964X |
Total holds: 0
Enhanced descriptions from Syndetics:
Previous ed.: published as Monitoring advertising performance. Henley-on-Thames: Admap, 1997.
Bibliography: p. 66-75.