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Is your advertising working? : a guide to evaluating campaign performance / by Colin McDonald.

By: Contributor(s): Material type: TextTextSeries: Admap monograph ; no. 9Publication details: Henley-on-Thames : World Advertising Research Center, 2003.Edition: Rev. edISBN:
  • 184116139X
Subject(s): DDC classification:
  • 659.113 22
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.113 MAC (Browse shelf(Opens below)) Available 600073964X
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: published as Monitoring advertising performance. Henley-on-Thames: Admap, 1997.

Bibliography: p. 66-75.