Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips.
Material type:
TextPublication details: London : Kogan Page, c2003. ISBN: 074943578XSubject(s): Tesco -- History -- 20th centuryDDC classification: 658.812 LOC classification: HF5415.525| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.812 HUM (Browse shelf(Opens below)) | Available | 5000594365 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.812 HUM (Browse shelf(Opens below)) | Available | 5000048792 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.812 HUM (Browse shelf(Opens below)) | Available | 6000659066 |
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.
Introduction -- 1 Questions of loyalty -- 2 Making loyalty pay -- 3 Clubcard on trial -- 4 Because we can -- 5 Every little helped -- 6 Data, lovely data -- 7 Four Christmases a year -- 8 The quarterly me -- 9 You are what you eat -- .
10 Lifestyles become habits -- 11 Launching a bank -- 12 Babies, beauty and wine -- 13 A bigger deal -- 14 From mouse to house -- 15 Five challenges for the future -- Index.