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Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips.

By: Humby, CliveContributor(s): Hunt, Terry, 1955- | Phillips, Tim, 1967-Material type: TextTextPublication details: London : Kogan Page, c2003. ISBN: 074943578XSubject(s): Tesco -- History -- 20th centuryDDC classification: 658.812 LOC classification: HF5415.525
Contents:
Introduction -- 1 Questions of loyalty -- 2 Making loyalty pay -- 3 Clubcard on trial -- 4 Because we can -- 5 Every little helped -- 6 Data, lovely data -- 7 Four Christmases a year -- 8 The quarterly me -- 9 You are what you eat -- .
10 Lifestyles become habits -- 11 Launching a bank -- 12 Babies, beauty and wine -- 13 A bigger deal -- 14 From mouse to house -- 15 Five challenges for the future -- Index.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.812 HUM (Browse shelf(Opens below)) Available 5000594365
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.812 HUM (Browse shelf(Opens below)) Available 5000048792
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.812 HUM (Browse shelf(Opens below)) Available 6000659066
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

Introduction -- 1 Questions of loyalty -- 2 Making loyalty pay -- 3 Clubcard on trial -- 4 Because we can -- 5 Every little helped -- 6 Data, lovely data -- 7 Four Christmases a year -- 8 The quarterly me -- 9 You are what you eat -- .

10 Lifestyles become habits -- 11 Launching a bank -- 12 Babies, beauty and wine -- 13 A bigger deal -- 14 From mouse to house -- 15 Five challenges for the future -- Index.

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