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If you're so brilliant how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.

By: Cheverton, PeterMaterial type: TextTextPublication details: London : Kogan Page, 2002. ISBN: 0749437286Subject(s): Product management | Brand name productsDDC classification: 658.827
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 CHE (Browse shelf(Opens below)) Available 6000761032
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 173.

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