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Strategic brand management : building, measuring, and managing brand equality / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003. Edition: 2nd ed.,[International ed.]ISBN: 0131105833Subject(s): Product management | Brand name productsDDC classification: 658.827
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Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KEL (Browse shelf(Opens below)) Available 600076300X
Not For Loan Not For Loan de Havilland Learning Resources Centre
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658.827 KEL (Browse shelf(Opens below)) Not for loan 600073611X
Not For Loan Not For Loan de Havilland Learning Resources Centre
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658.827 KEL (Browse shelf(Opens below)) Not for loan 6000736100
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KEL (Browse shelf(Opens below)) Available 6000736094
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 1998.

Includes bibliographical references and index.

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