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Strategic brand management : building, measuring, and managing brand equality / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd ed.,[International ed.]ISBN:
  • 0131105833
Subject(s): DDC classification:
  • 658.827 21
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 KEL (Browse shelf(Opens below)) Available 600076300X
Not For Loan Not For Loan de Havilland Learning Resources Centre Main Shelves 658.827 KEL (Browse shelf(Opens below)) Not for loan 600073611X
Not For Loan Not For Loan de Havilland Learning Resources Centre Main Shelves 658.827 KEL (Browse shelf(Opens below)) Not for loan 6000736100
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 KEL (Browse shelf(Opens below)) Available 6000736094
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 1998.

Includes bibliographical references and index.