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Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald.

By: De Chernatony, L. (Leslie)Contributor(s): McDonald, Malcolm, 1938-Material type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2003. Edition: 3rd edISBN: 0750659807DDC classification: 658.827
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 5000278407
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 5000278415
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 6000706747
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 6000706729
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 600070671X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 6000761014
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DEC (Browse shelf(Opens below)) Available 6000761023
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 1998.

Includes bibliographies and index.

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