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Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel.

Contributor(s): Aaker, David A | Biel, Alexander LMaterial type: TextTextSeries: Advertising and consumer psychologyPublication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993. ISBN: 0805812830; 0805812849DDC classification: 659.1 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 5000079680
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 6000738633
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 6000738651
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 600073867X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 6000738660
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 6000738615
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 BRA (Browse shelf(Opens below)) Available 6000738624
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and indexes.

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