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Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel.
Material type:
TextSeries: Advertising and consumer psychologyPublication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993.ISBN: - 0805812830
- 0805812849
- 659.1 20
- HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 5000079680 | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 6000738633 | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 6000738651 | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 600073867X | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 6000738660 | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 6000738615 | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 659.1 BRA (Browse shelf(Opens below)) | Available | 6000738624 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and indexes.