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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.

By: Cappo, JoeMaterial type: TextTextPublication details: Chicago, [Ill.] ; London : McGraw-Hill, c2003. ISBN: 0071403159(hbk)Subject(s): Advertising | Advertising -- United StatesDDC classification: 659.1 LOC classification: HF5821
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 CAP (Browse shelf(Opens below)) Available 6000703567
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 251-253.

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