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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.
Material type:
TextPublication details: New York : Allworth Press, c2001. ISBN: 1581150784Subject(s): Brand name products | Consumers' preferencesDDC classification: 658.8/27 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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de Havilland Learning Resources Centre Main Shelves | 658.827 GOB (Browse shelf(Opens below)) | Available | 5000827021 | ||
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de Havilland Learning Resources Centre Main Shelves | 658.827 GOB (Browse shelf(Opens below)) | Available | 5000827070 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 GOB (Browse shelf(Opens below)) | Available | 5000827039 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 GOB (Browse shelf(Opens below)) | Available | 5000827112 | ||
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de Havilland Learning Resources Centre Main Shelves | 658.827 GOB (Browse shelf(Opens below)) | Available | 6000767887 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references (p. 307-312) and index.