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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

By: Gobé, MarcMaterial type: TextTextPublication details: New York : Allworth Press, c2001. ISBN: 1581150784Subject(s): Brand name products | Consumers' preferencesDDC classification: 658.8/27 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 GOB (Browse shelf(Opens below)) Available 5000827021
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 GOB (Browse shelf(Opens below)) Available 5000827070
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 GOB (Browse shelf(Opens below)) Available 5000827039
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 GOB (Browse shelf(Opens below)) Available 5000827112
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 GOB (Browse shelf(Opens below)) Available 6000767887
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. 307-312) and index.

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