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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger JMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004. Edition: 3rd edISBN: 0131211935Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 BES (Browse shelf(Opens below)) Available 6000766333
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed. 2000.

Includes bibliographical references and index.

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