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Marketing scales handbook : a compilation of multi-item measures. Vol. 3 / Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

By: Bruner, Gordon C, 1954-Contributor(s): James, Karen E | Hensel, Paul JMaterial type: TextTextPublication details: Chicago, Ill. : American Marketing Association, c2001. ISBN: 0877572909Subject(s): Marketing research -- Statistical methods -- Handbooks, manuals, etc | Scaling (Social sciences) -- Handbooks, manuals, etcDDC classification: 658.83028
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Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.83028 BRU (Browse shelf(Opens below)) Available 5000069558
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

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