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Marketing scales handbook : a compilation of multi-item measures. Vol. 3 / Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

By: Bruner, Gordon C, 1954-Contributor(s): James, Karen E | Hensel, Paul JMaterial type: TextTextPublication details: Chicago, Ill. : American Marketing Association, c2001. ISBN: 0877572909Subject(s): Marketing research -- Statistical methods -- Handbooks, manuals, etc | Scaling (Social sciences) -- Handbooks, manuals, etcDDC classification: 658.83028
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.83028 BRU (Browse shelf(Opens below)) Available 5000069558
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

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