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Marketing scales handbook : a compilation of multi-item measures. Vol. 3 / Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

By: Contributor(s): Material type: TextTextPublication details: Chicago, Ill. : American Marketing Association, c2001.ISBN:
  • 0877572909
Subject(s): DDC classification:
  • 658.83028 22
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.83028 BRU (Browse shelf(Opens below)) Available 5000069558
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.