Marketing scales handbook : a compilation of multi-item measures. Vol. 3 / Gordon C. Bruner II, Karen E. James, Paul J. Hensel.
Material type: TextPublication details: Chicago, Ill. : American Marketing Association, c2001.ISBN:- 0877572909
- 658.83028 22
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.83028 BRU (Browse shelf(Opens below)) | Available | 5000069558 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographies and index.