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Integrated marketing communications / David Pickton, Amanda Broderick.

By: Pickton, DavidContributor(s): Broderick, AmandaMaterial type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005. Edition: 2nd edISBN: 0273676458Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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Enhanced descriptions from Syndetics:

Previous ed.: 2001.

Includes bibliographies and index.

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