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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, c2004.ISBN: - 0743249380
- 0743249380
- 658.8/27 22
- HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.827 AAK (Browse shelf(Opens below)) | Available | 5000048016 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references (p. [323]-327) and index.