Syndetics cover image
Image from Syndetics

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

By: Aaker, David AMaterial type: TextTextPublication details: New York : Free Press, c2004. ISBN: 0743249380; 0743249380Subject(s): Brand name products -- Planning | Brand name products -- Marketing | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 AAK (Browse shelf(Opens below)) Available 5000048016
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. [323]-327) and index.

Powered by Koha