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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, c2004. ISBN: 0743249380; 0743249380Subject(s): Brand name products -- Planning | Brand name products -- Marketing | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.827 AAK (Browse shelf(Opens below)) | Available | 5000048016 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references (p. [323]-327) and index.