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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

By: Aaker, David AMaterial type: TextTextPublication details: New York : Free Press, c2004. ISBN: 0743249380; 0743249380Subject(s): Brand name products -- Planning | Brand name products -- Marketing | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 AAK (Browse shelf(Opens below)) Available 5000048016
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. [323]-327) and index.

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