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The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer.
Material type:
TextPublication details: London ; Sterling, VA. : Kogan Page, 2004. Edition: 3rd edISBN: 0749442832Subject(s): Brand name products -- ManagementDDC classification: 658.8343 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8343 KAP (Browse shelf(Opens below)) | Available | 5000261783 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8343 KAP (Browse shelf(Opens below)) | Available | 5000261775 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8343 KAP (Browse shelf(Opens below)) | Available | 5000261767 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8343 KAP (Browse shelf(Opens below)) | Available | 5000261734 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8343 KAP (Browse shelf(Opens below)) | Available | 5000261742 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8343 KAP (Browse shelf(Opens below)) | Available | 5000108521 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.