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The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer.

By: Kapferer, Jean-NoëlContributor(s): Kapferer, Jean-Noël. Strategic brand managementMaterial type: TextTextPublication details: London ; Sterling, VA. : Kogan Page, 2004. Edition: 3rd edISBN: 0749442832Subject(s): Brand name products -- ManagementDDC classification: 658.8343 LOC classification: HD69.B7
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Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8343 KAP (Browse shelf(Opens below)) Available 5000261783
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8343 KAP (Browse shelf(Opens below)) Available 5000261775
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8343 KAP (Browse shelf(Opens below)) Available 5000261767
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8343 KAP (Browse shelf(Opens below)) Available 5000261734
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8343 KAP (Browse shelf(Opens below)) Available 5000261742
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8343 KAP (Browse shelf(Opens below)) Available 5000108521
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Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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