The brand management checklist : proven tools & techniques for creating winning brands / Brad VanAuken.
Material type:
TextPublication details: London : Kogan Page, 2004. ISBN: 0749442638Subject(s): Brand name products -- Marketing -- ManagementDDC classification: 658.827 LOC classification: HF5415.15
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 VAN (Browse shelf(Opens below)) | Available | 5000065853 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 VAN (Browse shelf(Opens below)) | Available | 5000061795 | ||
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de Havilland Learning Resources Centre Main Shelves | 658.827 VAN (Browse shelf(Opens below)) | Available | 5000061803 |
Enhanced descriptions from Syndetics:
Originally published: 2002.
Includes index.
CD-ROM in back pocket.
Bibliography: p. 294-302.