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The brand management checklist : proven tools & techniques for creating winning brands / Brad VanAuken.

By: VanAuken, BradMaterial type: TextTextPublication details: London : Kogan Page, 2004. ISBN: 0749442638Subject(s): Brand name products -- Marketing -- ManagementDDC classification: 658.827 LOC classification: HF5415.15
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 VAN (Browse shelf(Opens below)) Available 5000065853
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 VAN (Browse shelf(Opens below)) Available 5000061795
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 VAN (Browse shelf(Opens below)) Available 5000061803
Total holds: 0

Enhanced descriptions from Syndetics:

Originally published: 2002.

Includes index.

CD-ROM in back pocket.

Bibliography: p. 294-302.

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