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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By: Brace, Ian, 1949-Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, 2004. ISBN: 074944181XSubject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.83 LOC classification: HF5415.3
Contents:
MARKET RESEARCH IN PRACTICE SERIES -- Publisher's note -- Contents -- The Market Research Society -- The editorial board -- Preface -- Introduction -- Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- .
Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys -- .
Appendix 1: Example questionnaire -- Appendix 2:The Market Research Society Code of Conduct -- References -- Further reading -- Index.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.83 BRA (Browse shelf(Opens below)) Available 5000091206
Total holds: 0

Enhanced descriptions from Syndetics:

One CD Rom in pocket attached to inside front cover.

MARKET RESEARCH IN PRACTICE SERIES -- Publisher's note -- Contents -- The Market Research Society -- The editorial board -- Preface -- Introduction -- Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- .

Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys -- .

Appendix 1: Example questionnaire -- Appendix 2:The Market Research Society Code of Conduct -- References -- Further reading -- Index.

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