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Basic marketing : a global-managerial approach.

By: Perreault, William DContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2005. Edition: 15th ed.,International ed. / William D. Perreault, Jr., E. Jerome McCarthyISBN: 0071113320; 007111176X; 0072525274; 0072957573Subject(s): MarketingDDC classification: 658.8
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 PER (Browse shelf(Opens below)) Available 5000093798
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 PER (Browse shelf(Opens below)) Available 5000093780
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 2002.

Folded chart perf-bound into book.

Includes bibliographical references and index.

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