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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Contributor(s): Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2004.ISBN:
  • 0805847944
Subject(s): DDC classification:
  • 659.1/08 22
LOC classification:
  • HF5822
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.108 DIV (Browse shelf(Opens below)) Available 5000317841
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and indexes.