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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Material type:
TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2004. ISBN: 0805847944Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- AttitudesDDC classification: 659.1/08 LOC classification: HF5822
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 659.108 DIV (Browse shelf(Opens below)) | Available | 5000317841 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and indexes.