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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Contributor(s): Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1958-Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2004. ISBN: 0805847944Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- AttitudesDDC classification: 659.1/08 LOC classification: HF5822
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.108 DIV (Browse shelf(Opens below)) Available 5000317841
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and indexes.

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