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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

Contributor(s): Shrum, L. JMaterial type: TextTextPublication details: Mahwah, NJ : Lawrence Erlbaum, c2004. ISBN: 0805846417; 0805846417Subject(s): Subliminal advertising | Advertising -- Psychological aspects | Mass media -- Psychological aspects | Persuasion (Psychology) | Manipulative behaviorDDC classification: 659.1/01/9 LOC classification: HF5827.9
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1019 PSY (Browse shelf(Opens below)) Available 5000055714
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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