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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Material type:
TextPublication details: Mahwah, NJ : Lawrence Erlbaum, c2004. ISBN: 0805846417; 0805846417Subject(s): Subliminal advertising | Advertising -- Psychological aspects | Mass media -- Psychological aspects | Persuasion (Psychology) | Manipulative behaviorDDC classification: 659.1/01/9 LOC classification: HF5827.9
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 659.1019 PSY (Browse shelf(Opens below)) | Available | 5000055714 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.