The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type: TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003.Edition: 2nd edISBN:- 0805842675
- 0805842683
- 0805842683
- 659 21
- HF5826.5
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 659 KAT (Browse shelf(Opens below)) | Available | 5000055326 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references (p. 177-180) and index.