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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

By: Katz, Helen EMaterial type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003. Edition: 2nd edISBN: 0805842675; 0805842683; 0805842683Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659 KAT (Browse shelf(Opens below)) Available 5000055326
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. 177-180) and index.

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