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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

By: Katz, Helen EMaterial type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003. Edition: 2nd edISBN: 0805842675; 0805842683; 0805842683Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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659 KAT (Browse shelf(Opens below)) Available 5000055326
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. 177-180) and index.

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