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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

By: Material type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003.Edition: 2nd edISBN:
  • 0805842675
  • 0805842683
  • 0805842683
Subject(s): DDC classification:
  • 659 21
LOC classification:
  • HF5826.5
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659 KAT (Browse shelf(Opens below)) Available 5000055326
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. 177-180) and index.