Image from Syndetics
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003. Edition: 2nd edISBN: 0805842675; 0805842683; 0805842683Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 659 KAT (Browse shelf(Opens below)) | Available | 5000055326 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references (p. 177-180) and index.