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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. PaulContributor(s): Olson, Jerry C. (Jerry Corrie), 1944-Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005. Edition: 7th ed.,International edISBN: 0071111778Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 LOC classification: HF5415.3
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Enhanced descriptions from Syndetics:

Previous ed.: 2002.

Includes bibliographical references and index.

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