The commercialisation of sport / edited by Trevor Slack.
Material type:
TextSeries: Sport in the global societyPublication details: New York : Routledge, 2004. ISBN: 0714650218; 0714680788Other title: Commercialization of sportSubject(s): Sports -- Economic aspects | Sports -- Social aspectsDDC classification: 338.47796 LOC classification: GV716| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Enhanced descriptions from Syndetics:
Includes bibliogaphical references and index.
Book Cover -- Half-Title -- Title -- Copyright -- Dedication -- Contents -- Contributors -- Series Editor's Foreword -- Foreword -- Acknowledgements -- Prologue -- PART I: THE SPORTS INDUSTRY -- .
PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT -- PART III: THE COMMERCIALISATION OF 'AMATEUR' SPORT -- PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT -- PART V: SPORT SPONSORSHIP.