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Strategic marketing management : planning and control, 2003-2004 / Helen Meek, Richard Meek.

By: Meek, HelenContributor(s): Meek, R. M. (Richard M.), 1923- | Chartered Institute of MarketingMaterial type: TextTextSeries: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, 2003. ISBN: 0750659653Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Examinations -- Study guides | Strategic planning -- Examinations -- Study guidesDDC classification: 658.802 LOC classification: HF5415.13
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MEE (Browse shelf(Opens below)) Available 5000063288
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MEE (Browse shelf(Opens below)) Available 5000063270
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

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