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Retail branding : from stopping power to shopping power / Michel van Tongeren.

By: Tongeren, Michel vanMaterial type: TextTextLanguage: English Original language: Undetermined Publication details: Amsterdam : BIS, c2003. ISBN: 9063690436Subject(s): Stores, Retail | Trademarks | Business namesDDC classification: 381.1 LOC classification: HF5459
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
381.1 TON (Browse shelf(Opens below)) Available 5000061605
Total holds: 0

Enhanced descriptions from Syndetics:

Bibliography: p. 153-157.

Translated into English.

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