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The art & science of interpreting market research evidence / DVL Smith and JH Fletcher.

By: Smith, D. V. L. (David Van Lloyd)Contributor(s): Fletcher, J. HMaterial type: TextTextPublication details: New York : Wiley, 2004. ISBN: 0470844248 (alk. paper); 0470844248Subject(s): Marketing research | Qualitative research | StatisticsDDC classification: 658.8/3 LOC classification: HF5415.2
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.83 SMI (Browse shelf(Opens below)) Available 5000062561
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.83 SMI (Browse shelf(Opens below)) Available 5000069988
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.83 SMI (Browse shelf(Opens below)) Available 5000069996
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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