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The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.

By: Rivkin, Steve, 1947-Contributor(s): Sutherland, FraserMaterial type: TextTextPublication details: New York : Oxford University Press, c2004. ISBN: 0195168720Subject(s): Brand name productsDDC classification: 658.827 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 RIV (Browse shelf(Opens below)) Available 5000015130
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 RIV (Browse shelf(Opens below)) Available 5000015122
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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