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The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.

By: Contributor(s): Material type: TextTextPublication details: New York : Oxford University Press, c2004.ISBN:
  • 0195168720
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 RIV (Browse shelf(Opens below)) Available 5000015130
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 RIV (Browse shelf(Opens below)) Available 5000015122
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.