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Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.

By: Contributor(s): Material type: TextTextPublication details: London : Routledge, 2004.ISBN:
  • 0415314216
  • 0415314208
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.123
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.802 KIT (Browse shelf(Opens below)) Available 5000095900
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.802 KIT (Browse shelf(Opens below)) Available 5000095918
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 178-186.