Image from Syndetics
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.
Material type:
TextPublication details: London : Routledge, 2004. ISBN: 0415314216; 0415314208Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.802 KIT (Browse shelf(Opens below)) | Available | 5000095900 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.802 KIT (Browse shelf(Opens below)) | Available | 5000095918 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes index.
Bibliography: p. 178-186.