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Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.

By: Kitchen, Philip JContributor(s): Pelsmacker, Patrick de, 1957-Material type: TextTextPublication details: London : Routledge, 2004. ISBN: 0415314216; 0415314208Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 KIT (Browse shelf(Opens below)) Available 5000095900
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 KIT (Browse shelf(Opens below)) Available 5000095918
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 178-186.

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