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Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.

Contributor(s): Buber, Renate, 1954- | Gadner, Johannes | Richards, Lyn, 1944-Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2004. ISBN: 1403916608 (hbk)Subject(s): Marketing -- Management -- ResearchDDC classification: 658.80072 LOC classification: HF5415.13
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.80072 APP (Browse shelf(Opens below)) Available 5000057280
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Enhanced descriptions from Syndetics:

Includes bibliographies and index.

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