Syndetics cover image
Image from Syndetics

Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.

Contributor(s): Buber, Renate, 1954- | Gadner, Johannes | Richards, Lyn, 1944-Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2004. ISBN: 1403916608 (hbk)Subject(s): Marketing -- Management -- ResearchDDC classification: 658.80072 LOC classification: HF5415.13
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.80072 APP (Browse shelf(Opens below)) Available 5000057280
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

Powered by Koha