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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Pelsmacker, Patrick de, 1957-Contributor(s): Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2004 Edition: 2nd edISBN: 0273685007Subject(s): Marketing -- Management | Communication in marketing | Consumer behaviorDDC classification: 658.802
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.802 PEL (Browse shelf(Opens below)) Available 5000091255
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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Enhanced descriptions from Syndetics:

Includes bibliography and index.

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