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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
Material type:
TextPublication details: New York : PowerHouse, 2004. ISBN: 1576872041Subject(s): Brand name products -- Marketing | Brand name products -- Forecasting | Advertising -- Brand name products | TrademarksDDC classification: 658.827 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 ROB (Browse shelf(Opens below)) | Available | 5000111764 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 ROB (Browse shelf(Opens below)) | Available | 5000111756 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes index.
Bibliography: p. 219.