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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

By: Roberts, KevinMaterial type: TextTextPublication details: New York : PowerHouse, 2004. ISBN: 1576872041Subject(s): Brand name products -- Marketing | Brand name products -- Forecasting | Advertising -- Brand name products | TrademarksDDC classification: 658.827 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 ROB (Browse shelf(Opens below)) Available 5000111764
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 ROB (Browse shelf(Opens below)) Available 5000111756
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 219.

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