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The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman.

By: Meyers, Herbert MContributor(s): Gerstman, RichardMaterial type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2005. ISBN: 1403906777 (hbk)Subject(s): Packaging | Marketing | Industrial design coordination | Brand name products -- MarketingDDC classification: 658.823 LOC classification: HF5770
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.823 MEY (Browse shelf(Opens below)) Available 5000016179
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.823 MEY (Browse shelf(Opens below)) Available 5000016161
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

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