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Marketing communications [electronic resource] / Gill Wood.

By: Contributor(s): Material type: Computer fileComputer fileSeries: CIM revision cardsPublication details: Oxford : Elsevier, 2006.Edition: Revised and updatedISBN:
  • 9780080546599
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 658.802 22
Online resources: Available additional physical forms:
  • Also available in printed form.
Incomplete contents:
Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness.
Summary: Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. It is updated to reflect changes in the coursebook. It is written specifically for revision purposes therefore only featuring the key concepts that need to be learned. It is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualification.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness.

Available only to authorised users

Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. It is updated to reflect changes in the coursebook. It is written specifically for revision purposes therefore only featuring the key concepts that need to be learned. It is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualification.

Also available in printed form.

Electronic reproduction. Dawson Books. Mode of access: World Wide Web.