The power of the brand [videorecording]

Contributor(s): Material type: FilmFilmSeries: The marketing seriesPublication details: TV Choice 2010Description: 1 DVD (29 min.)Subject(s): Summary: All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail?
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 POW (Browse shelf(Opens below)) Available 5001556537
Total holds: 0

All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail?