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Events feasibility and development [electronic resource] : from strategy to operations / William O'Toole.

By: Material type: Computer fileComputer filePublisher number: 9780750666404Series: Events management seriesPublication details: Amsterdam ; London : Butterworth-Heinemann, c2011.ISBN:
  • 9780080940595
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 394.2068 22
LOC classification:
  • GT3405
Online resources: Available additional physical forms:
  • Also available in printed form.
Summary: "Events Feasibility and Development: From Strategy to Operations" answers two fundamental questions faced by all events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), "Events Feasibility and Development: From Strategy to Operations" looks at issues such as: The process of creating a feasibility study; Events forecasting models and cost/benefit analysis; Types of events (exhibitions, sports, festivals) and their benefits and returns; Project management tools for measuring return on investment; Presents tools, techniques and arguments for justifying expenditure on event and festivals; Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry; and, International case study material is used throughout to add practical insight and support theory.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

"Events Feasibility and Development: From Strategy to Operations" answers two fundamental questions faced by all events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), "Events Feasibility and Development: From Strategy to Operations" looks at issues such as: The process of creating a feasibility study; Events forecasting models and cost/benefit analysis; Types of events (exhibitions, sports, festivals) and their benefits and returns; Project management tools for measuring return on investment; Presents tools, techniques and arguments for justifying expenditure on event and festivals; Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry; and, International case study material is used throughout to add practical insight and support theory.

Also available in printed form.

Electronic reproduction. Dawson Books. Mode of access: World Wide Web.