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The Dynamics of Persuasion [electronic resource] : Communication and Attitudes in the 21st Century.

By: Material type: Computer fileComputer filePublisher number: 9780415805674Series: Routledge Communication SeriesPublication details: Hoboken : Taylor & Francis, 2010.Edition: 4th edISBN:
  • 9780203870327
Subject(s): Genre/Form: Additional physical formats: Print version:: The Dynamics of Persuasion : Communication and Attitudes in the 21st CenturyDDC classification:
  • 153.852
LOC classification:
  • BF637.P4 P39 2010
Online resources:
Contents:
Book Cover; Title; Copyright; Contents in Brief; Contents; Preface; Acknowledgments; Part One: Foundations; Chapter 1: Introduction to Persuasion; Chapter 2: Attitudes: Definition and Structure; Chapter 3: Attitudes: Functions and Consequences; Chapter 4: Attitude Measurement; Part Two: Changing Attitudes and Behavior; Chapter 5: Processing Persuasive Communications; Chapter 6: "Who Says It": Source Factors in Persuasion; Chapter 7: Message Factors; Chapter 8: Personality and Persuasion; Chapter 9: Cognitive Dissonance Theory; Chapter 10: Interpersonal Persuasion
Part Three: Persuasion in American SocietyChapter 11: Advertising; Chapter 12: Communication Campaigns; References; Subject Index; Author Index;
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Book Cover; Title; Copyright; Contents in Brief; Contents; Preface; Acknowledgments; Part One: Foundations; Chapter 1: Introduction to Persuasion; Chapter 2: Attitudes: Definition and Structure; Chapter 3: Attitudes: Functions and Consequences; Chapter 4: Attitude Measurement; Part Two: Changing Attitudes and Behavior; Chapter 5: Processing Persuasive Communications; Chapter 6: "Who Says It": Source Factors in Persuasion; Chapter 7: Message Factors; Chapter 8: Personality and Persuasion; Chapter 9: Cognitive Dissonance Theory; Chapter 10: Interpersonal Persuasion

Part Three: Persuasion in American SocietyChapter 11: Advertising; Chapter 12: Communication Campaigns; References; Subject Index; Author Index;