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Social Nation [electronic resource] : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business.

By: Material type: Computer fileComputer filePublisher number: 9780470599266Publication details: Hoboken : John Wiley & Sons, Inc., 2010.ISBN:
  • 9780470890233
Subject(s): Genre/Form: Additional physical formats: Print version:: Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your BusinessDDC classification:
  • 658.872
LOC classification:
  • HF5415.1265.L53 2010
Online resources:
Contents:
Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business; Contents; Preface; SEEN BUT NOT HEARD; HARVARD ISN'T ALONE; ALIGNING WITH MY CHILDREN; KAYAK. COM PURSUES A NEW WAY OF WORKING; MY FIRST SOCIAL NATION; WHY READ THIS BOOK?; Part 1: THE FUTURE OF BUSINESS IS SOCIAL; Chapter 1: SOCIAL MEDIA CREATES REAL VALUE; Chapter 2: WHY SOCIAL SKILLS MATTER; Chapter 3: TEST YOUR SOCIAL SKILLS; Part 2: SEVEN PRINCIPLES FOR BUILDING YOUR SOCIAL NATION; Chapter 4: PRINCIPLE 1: DEVELOP YOUR SOCIAL SKILLS
Chapter 5: PRINCIPLE 2: LET CULTURE LEAD THE WAYChapter 6: PRINCIPLE 3: MIND YOUR ONLINE AND OFFLINE MANNERS; Chapter 7: PRINCIPLE 4: MONITOR AND MEASURE YOUR COMMUNITIES' CONTRIBUTIONS; Chapter 8: PRINCIPLE 5: INVOLVE YOUR FANS IN EVERYTHING YOU DO; Chapter 9: PRINCIPLE 6: RELY ON YOUR COMMUNITY FOR GROWTH AND INNOVATION; Chapter 10: PRINCIPLE 7: REWARD OTHERS AND YOU WILL BE REWARDED, TOO; Part 3: START TODAY TO CREATE YOUR OWN SOCIAL NATION; Chapter 11: HOW TO GET STARTED AND 10 PITFALLS TO AVOID; Acknowledgments; Mzinga Writing Team; Company Index; Subject Index;
Summary: It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business; Contents; Preface; SEEN BUT NOT HEARD; HARVARD ISN'T ALONE; ALIGNING WITH MY CHILDREN; KAYAK. COM PURSUES A NEW WAY OF WORKING; MY FIRST SOCIAL NATION; WHY READ THIS BOOK?; Part 1: THE FUTURE OF BUSINESS IS SOCIAL; Chapter 1: SOCIAL MEDIA CREATES REAL VALUE; Chapter 2: WHY SOCIAL SKILLS MATTER; Chapter 3: TEST YOUR SOCIAL SKILLS; Part 2: SEVEN PRINCIPLES FOR BUILDING YOUR SOCIAL NATION; Chapter 4: PRINCIPLE 1: DEVELOP YOUR SOCIAL SKILLS

Chapter 5: PRINCIPLE 2: LET CULTURE LEAD THE WAYChapter 6: PRINCIPLE 3: MIND YOUR ONLINE AND OFFLINE MANNERS; Chapter 7: PRINCIPLE 4: MONITOR AND MEASURE YOUR COMMUNITIES' CONTRIBUTIONS; Chapter 8: PRINCIPLE 5: INVOLVE YOUR FANS IN EVERYTHING YOU DO; Chapter 9: PRINCIPLE 6: RELY ON YOUR COMMUNITY FOR GROWTH AND INNOVATION; Chapter 10: PRINCIPLE 7: REWARD OTHERS AND YOU WILL BE REWARDED, TOO; Part 3: START TODAY TO CREATE YOUR OWN SOCIAL NATION; Chapter 11: HOW TO GET STARTED AND 10 PITFALLS TO AVOID; Acknowledgments; Mzinga Writing Team; Company Index; Subject Index;

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social