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Fashion Brands [electronic resource] : Branding Style from Armani to Zara.

By: Material type: Computer fileComputer filePublisher number: 9780749453053Publication details: London : Kogan Page, 2008.Edition: 2nd edISBN:
  • 9780749455040
Subject(s): Genre/Form: Additional physical formats: Print version:: Fashion Brands : Branding Style from Armani to ZaraDDC classification:
  • 746.9 746.920688
LOC classification:
  • HD9940 .A2 T86 2008
Online resources:
Contents:
Praise for the first edition; Title page; Imprint; Dedication; Contents; Acknowledgements; Preface to the new edition; Introduction; Chapter 1 A history of seduction; Chapter 2 Fashioning an identity; Chapter 3 When haute couture meets high street; Chapter 4 The designer as brand; Chapter 5 The store is the star; Chapter 6 Anatomy of a trend; Chapter 7 The image-makers; Chapter 8 They shoot dresses, don't they?; Chapter 9 This year's model; Chapter 10 Celebrity sells; Chapter 11 Press to impress; Chapter 12 The collections; Chapter 13 Accessorize all areas; Chapter 14 Retro brands retooled
Chapter 15 Targeted maleChapter 16 Urban athletes; Chapter 17 Virtually dressed; Chapter 18 Rise of the bloggers; Chapter 19 Brave new market; Chapter 20 The faking game; Chapter 21 Behind the seams; Chapter 22 Style goes back to the future; Conclusion; References; Index;
Summary: This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashio
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Praise for the first edition; Title page; Imprint; Dedication; Contents; Acknowledgements; Preface to the new edition; Introduction; Chapter 1 A history of seduction; Chapter 2 Fashioning an identity; Chapter 3 When haute couture meets high street; Chapter 4 The designer as brand; Chapter 5 The store is the star; Chapter 6 Anatomy of a trend; Chapter 7 The image-makers; Chapter 8 They shoot dresses, don't they?; Chapter 9 This year's model; Chapter 10 Celebrity sells; Chapter 11 Press to impress; Chapter 12 The collections; Chapter 13 Accessorize all areas; Chapter 14 Retro brands retooled

Chapter 15 Targeted maleChapter 16 Urban athletes; Chapter 17 Virtually dressed; Chapter 18 Rise of the bloggers; Chapter 19 Brave new market; Chapter 20 The faking game; Chapter 21 Behind the seams; Chapter 22 Style goes back to the future; Conclusion; References; Index;

This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashio