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Advertising and the Mind of the Consumer [electronic resource] : What Works, What Doesn't and Why.

By: Material type: Computer fileComputer filePublisher number: 9781741755992Publication details: Sydney : Allen & Unwin, 2009.Edition: 3rd edISBN:
  • 9781741767056
Subject(s): Genre/Form: Additional physical formats: Print version:: Advertising and the Mind of the Consumer : What Works, What Doesn't and WhyDDC classification:
  • 659.1 659.1/01/9 659.1019
LOC classification:
  • HF5822 .S84 2009
Online resources:
Contents:
Title Page; Contents; Figures and Tables; Acknowledgments; About the Author; PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG; Introduction; PART B: WHAT WORKS, WHAT SOESN'T, AND WHY; Introduction; Appendix: How to prompt ad awareness; Notes; Index;
Summary: Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Title Page; Contents; Figures and Tables; Acknowledgments; About the Author; PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG; Introduction; PART B: WHAT WORKS, WHAT SOESN'T, AND WHY; Introduction; Appendix: How to prompt ad awareness; Notes; Index;

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.