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Business-to-Business as International Business [electronic resource] : Exploration of International Market Strategies in Business Markets.

By: Contributor(s): Material type: Computer fileComputer filePublisher number: 9781848551749Series: International Marketing Review - Volume 25, Issue 5Publication details: Bradford : Emerald Group Publishing Limited, 2008.ISBN:
  • 9781848551756
Subject(s): Genre/Form: Additional physical formats: Print version:: Business-to-Business as International Business : Exploration of International Market Strategies in Business MarketsDDC classification:
  • 658.8
LOC classification:
  • HF5415.122
Online resources:
Contents:
Cover; CONTENTS; EDITORIAL BOARD; Business-to-business marketing and globalization: two of a kind; The importance of the internet in international business-to-business markets; Market driving multinationals and their global sourcing network; Strategy development in international markets: a two tier approach; Role of international trade shows in small firm internationalization: a network perspective; Information technology and organizational performance within international business to business relationships; The STRATADAPT scale; Call for papers;
Summary: This e-book seeks to broaden the horizon on the interface between business-to-business marketing and international business. Specifically, its objective is to examine important international business and marketing issues of B2B companies in the global context.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; CONTENTS; EDITORIAL BOARD; Business-to-business marketing and globalization: two of a kind; The importance of the internet in international business-to-business markets; Market driving multinationals and their global sourcing network; Strategy development in international markets: a two tier approach; Role of international trade shows in small firm internationalization: a network perspective; Information technology and organizational performance within international business to business relationships; The STRATADAPT scale; Call for papers;

This e-book seeks to broaden the horizon on the interface between business-to-business marketing and international business. Specifically, its objective is to examine important international business and marketing issues of B2B companies in the global context.