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Twitter Marketing [electronic resource] : An Hour a Day.

By: Material type: Computer fileComputer filePublisher number: 9780470562260Publication details: Hoboken : John Wiley & Sons, Inc., 2010.ISBN:
  • 9780470609378
Subject(s): Genre/Form: Additional physical formats: Print version:: Twitter Marketing : An Hour a DayDDC classification:
  • 658.872
LOC classification:
  • HF5415.1265
Online resources:
Contents:
Twitter Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Part I: Get to Know Twitter; Chapter 1: Understand Twitter; Twitter History and Definitions; Twitter's Technology; Twitter's Rapid Ascent; Twitter's Financial Future; What Makes Tweeps Tick?; Twitter's Culture; The Main Points; Chapter 2: Who's Using Twitter for What?; Demographics; Individual Users; Bots, Games, and Memes; Small and Home-Based Businesses; Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations; Academia and Higher Education
Chapter 7: Week 4: Track and Monitor What Twitter Generates for YouTwitter Metrics; Monday: Understand What to Track and How to Review It; Tuesday: Alerts-Simple Tracking Tools; Wednesday: Advanced Tracking Tools; Thursday: Compile Tracking Data; Friday: Review, Analyze, and Respond to Tracking Data; The Main Points; Part III: Month 2: Develop and Launch Your Strategic Plan; Chapter 8: Week 5: Develop a Successful Twitter Strategy; Monday: Study Brands Succeeding with Twitter; Tuesday: Different Approaches to Develop Your Strategy; Wednesday: Study Strategies for Market Verticals
Followers and FollowingMonday: Use Basic Search to Find Followers; Tuesday: Add New Friends; Wednesday: Attract Followers; Thursday: Syndicate Your Tweet Content; Friday: Tools to Help Build and Manage Followers; The Main Points; Chapter 6: Week 3: Use Twitter Search and Other Tools to Improve Your Experience; Search and Other Tools for Twitter; Monday: Master Twitter Search; Tuesday: Use Tools to Enrich Your Tweets; Wednesday: Analyze Your Twitter Activity; Thursday: Experiment with Other Useful Twitter Tools; Friday: Fun with Twitter Tools; The Main Points
GovernmentMarketing, Advertising, Public Relations, and Communications Professionals; Media Outlets; Sports and Entertainment; Corporations and Brands; The Main Points; Chapter 3: Twitter, the Multipurpose Platform; What Twitter Can Accomplish; Key Questions to Consider for Branding; The Main Points; Part II: Month 1: Master Twitter Fundamentals; Chapter 4: Week 1: Get on Twitter; Monday: Create an Account; Tuesday: Find People to Follow; Wednesday: Learn Twitter Lingo; Thursday: Access Twitter; Friday: From Lurking to Leaping; The Main Points; Chapter 5: Week 2: Find and Attract Followers
The Main Points
Thursday: Twitter's Role in Your Overall Marketing StrategyFriday: Avoid Pitfalls; The Main Points; Chapter 9: Week 6: Establish Goals and Get Corporate Buy-In; Monday: Establish Objectives; Tuesday: Measure and Report Upon Your Objectives; Wednesday: Determine Tweet Topics; Thursday: Assign Resources; Friday: Get Company Buy-In; The Main Points; Chapter 10: Week 7: Get Your Brand Started on Twitter; Monday: Claim Your Brand's Twitter Name; Tuesday: Set Up Your Brand's Profile; Wednesday: Your First Brand Tweets; Thursday: Engage Your Brand's Followers; Friday: Summarize Best Practices
Summary: The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful br
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Twitter Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Part I: Get to Know Twitter; Chapter 1: Understand Twitter; Twitter History and Definitions; Twitter's Technology; Twitter's Rapid Ascent; Twitter's Financial Future; What Makes Tweeps Tick?; Twitter's Culture; The Main Points; Chapter 2: Who's Using Twitter for What?; Demographics; Individual Users; Bots, Games, and Memes; Small and Home-Based Businesses; Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations; Academia and Higher Education

Chapter 7: Week 4: Track and Monitor What Twitter Generates for YouTwitter Metrics; Monday: Understand What to Track and How to Review It; Tuesday: Alerts-Simple Tracking Tools; Wednesday: Advanced Tracking Tools; Thursday: Compile Tracking Data; Friday: Review, Analyze, and Respond to Tracking Data; The Main Points; Part III: Month 2: Develop and Launch Your Strategic Plan; Chapter 8: Week 5: Develop a Successful Twitter Strategy; Monday: Study Brands Succeeding with Twitter; Tuesday: Different Approaches to Develop Your Strategy; Wednesday: Study Strategies for Market Verticals

Followers and FollowingMonday: Use Basic Search to Find Followers; Tuesday: Add New Friends; Wednesday: Attract Followers; Thursday: Syndicate Your Tweet Content; Friday: Tools to Help Build and Manage Followers; The Main Points; Chapter 6: Week 3: Use Twitter Search and Other Tools to Improve Your Experience; Search and Other Tools for Twitter; Monday: Master Twitter Search; Tuesday: Use Tools to Enrich Your Tweets; Wednesday: Analyze Your Twitter Activity; Thursday: Experiment with Other Useful Twitter Tools; Friday: Fun with Twitter Tools; The Main Points

GovernmentMarketing, Advertising, Public Relations, and Communications Professionals; Media Outlets; Sports and Entertainment; Corporations and Brands; The Main Points; Chapter 3: Twitter, the Multipurpose Platform; What Twitter Can Accomplish; Key Questions to Consider for Branding; The Main Points; Part II: Month 1: Master Twitter Fundamentals; Chapter 4: Week 1: Get on Twitter; Monday: Create an Account; Tuesday: Find People to Follow; Wednesday: Learn Twitter Lingo; Thursday: Access Twitter; Friday: From Lurking to Leaping; The Main Points; Chapter 5: Week 2: Find and Attract Followers

The Main Points

Thursday: Twitter's Role in Your Overall Marketing StrategyFriday: Avoid Pitfalls; The Main Points; Chapter 9: Week 6: Establish Goals and Get Corporate Buy-In; Monday: Establish Objectives; Tuesday: Measure and Report Upon Your Objectives; Wednesday: Determine Tweet Topics; Thursday: Assign Resources; Friday: Get Company Buy-In; The Main Points; Chapter 10: Week 7: Get Your Brand Started on Twitter; Monday: Claim Your Brand's Twitter Name; Tuesday: Set Up Your Brand's Profile; Wednesday: Your First Brand Tweets; Thursday: Engage Your Brand's Followers; Friday: Summarize Best Practices

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful br