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Social Media in Travel, Tourism and Hospitality [electronic resource] : Theory, Practice and Cases.

By: Contributor(s): Material type: Computer fileComputer filePublisher number: 9781409420910Series: New Directions in Tourism AnalysisPublication details: Farnham : Ashgate Publishing Ltd, 2012.ISBN:
  • 9781409420927
Subject(s): Genre/Form: Additional physical formats: Print version:: Social Media in Travel, Tourism and Hospitality : Theory, Practice and CasesDDC classification:
  • 338.479102854693 910.68/8
LOC classification:
  • G155.A1 S495 2011
Online resources:
Contents:
Cover; Contents; List of Figures; List of Tables; List of Contributors; List of Abbreviations and Acronyms; Introduction; Part 1: Web 2.0: Strategic and Operational Business Models; 1 Introduction to Part 1; 2 Web 2.0 and Networks in Wine Tourism; 3 Web 2.0 and Customer Involvement in New Service Development; 4 'Creating the Buzz': Merchant City (Glasgow) Case Study; 5 Examining Hotel Managers' Acceptance of Web 2.0 in Website Development; Part 2: Web 2.0: Applications for Marketing; 6 Introduction to Part 2; 8 Riding the Social Media Wave; 9 National DMOs and Web 2.0
10 Arizona Meeting Planners' Use of Social Networking Media11 Web 2.0 and Pricing Transparency in Hotel Services; 12 Blogs: "Re-inventing" Tourism Communication; Part 3: Web 2.0: Travellers' Behaviour; 13 Introduction to Part 3; 14 Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media; 15 Use and Creation of Social Media by Travellers; 16 Users' Attitudes Toward Online Social Networks in Travel; 17 An Exploration of Wine Blog Communication Patterns; 18 The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism
Part 4: Web 2.0: Knowledge Management and Market Research19 Introduction to Part 4; 20 Knowledge Management and Web 2.0; 21 Analysing Blog Content for Competitive Advantage; 22 Social Media Monitoring: A Practical Case Example of City Destinations; Index;
Summary: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; Contents; List of Figures; List of Tables; List of Contributors; List of Abbreviations and Acronyms; Introduction; Part 1: Web 2.0: Strategic and Operational Business Models; 1 Introduction to Part 1; 2 Web 2.0 and Networks in Wine Tourism; 3 Web 2.0 and Customer Involvement in New Service Development; 4 'Creating the Buzz': Merchant City (Glasgow) Case Study; 5 Examining Hotel Managers' Acceptance of Web 2.0 in Website Development; Part 2: Web 2.0: Applications for Marketing; 6 Introduction to Part 2; 8 Riding the Social Media Wave; 9 National DMOs and Web 2.0

10 Arizona Meeting Planners' Use of Social Networking Media11 Web 2.0 and Pricing Transparency in Hotel Services; 12 Blogs: "Re-inventing" Tourism Communication; Part 3: Web 2.0: Travellers' Behaviour; 13 Introduction to Part 3; 14 Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media; 15 Use and Creation of Social Media by Travellers; 16 Users' Attitudes Toward Online Social Networks in Travel; 17 An Exploration of Wine Blog Communication Patterns; 18 The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism

Part 4: Web 2.0: Knowledge Management and Market Research19 Introduction to Part 4; 20 Knowledge Management and Web 2.0; 21 Analysing Blog Content for Competitive Advantage; 22 Social Media Monitoring: A Practical Case Example of City Destinations; Index;

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.