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Key Concepts of Marketing [electronic resource].

By: Material type: Computer fileComputer filePublication details: New Delhi : World Technologies, 2012.ISBN:
  • 9788132334804
Genre/Form: Additional physical formats: Print version:: Key Concepts of MarketingOnline resources:
Contents:
Cover; Table of Contents; Chapter 1 - Pricing; Chapter 2 - Product Marketing and Promotion; Chapter 3 - Retailing; Chapter 4 - Service; Chapter 5 - Marketing Management and Distribution; Chapter 6 - Market Research and Marketing Effectiveness; Chapter 7 - Marketing Strategy and Dominance; Chapter 8 - Account-based Marketing and Brand Management; Chapter 9 - Porter Generic Strategies; Chapter 10 - Marketing Warfare Strategies; Chapter 11 - Marketing Plan;
Summary: This book explains about the key concepts of marketing
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; Table of Contents; Chapter 1 - Pricing; Chapter 2 - Product Marketing and Promotion; Chapter 3 - Retailing; Chapter 4 - Service; Chapter 5 - Marketing Management and Distribution; Chapter 6 - Market Research and Marketing Effectiveness; Chapter 7 - Marketing Strategy and Dominance; Chapter 8 - Account-based Marketing and Brand Management; Chapter 9 - Porter Generic Strategies; Chapter 10 - Marketing Warfare Strategies; Chapter 11 - Marketing Plan;

This book explains about the key concepts of marketing