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Business Essentials [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9780751768275Series: Business EssentialsPublication details: London : BPP Learning Media, 2010.ISBN:
  • 9780751776645
Subject(s): Genre/Form: Additional physical formats: Print version:: Business Essentials: Marketing PrinciplesDDC classification:
  • 658.8
LOC classification:
  • HF5415
Online resources:
Contents:
Book Cover; Title; Copyright; Contents; Introduction; Study Guide; Part A: The Concept and Process of Marketing; Chapter 1 MARKETS AND MARKETING; Chapter 2 THE MARKETING PROCESS: STRATEGY AND PLANNING; Chapter 3 CUSTOMER FOCUS: COSTS AND BENEFITS; Part B: Segmentation, Targeting and Positioning; Chapter 4 THE MARKETING ENVIRONMENT; Chapter 5 CUSTOMERS, BUYERS, CLIENTS AND CONSUMERS; Chapter 6 MARKET SEGMENTATION AND POSITIONING; Part C: The Extended Marketing Mix; Chapter 7 PRODUCT; Chapter 8 NEW PRODUCT DEVELOPMENT; Chapter 9 PLACE: THE IMPORTANCE OF DISTRIBUTION; Chapter 10 PRICING
Chapter 11 PRICING FOR COSTS, SALES AND PROFITChapter 12 PROMOTION; Chapter 13 SELLING AND DIRECT MARKETING; Part D: Market Segments and Contexts; Chapter 14 TYPES OF MARKET; Chapter 15 SERVICES MARKETING; Chapter 16 INTERNATIONAL MARKETS; Glossary; Bibliography; Appendix: Edexcel Guidelines; EDEXCEL GUIDELINES FOR UNIT 4: MARKETING PRINCIPLES; Index; Review Form - Business Essentials - Marketing Principles (7/10);
Summary: Business Essentials, a series of targeted course books cover Edexcel's current guidance for the Higher Nationals in Business, but also offer the ideal solution for a multitude of other business related courses.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Book Cover; Title; Copyright; Contents; Introduction; Study Guide; Part A: The Concept and Process of Marketing; Chapter 1 MARKETS AND MARKETING; Chapter 2 THE MARKETING PROCESS: STRATEGY AND PLANNING; Chapter 3 CUSTOMER FOCUS: COSTS AND BENEFITS; Part B: Segmentation, Targeting and Positioning; Chapter 4 THE MARKETING ENVIRONMENT; Chapter 5 CUSTOMERS, BUYERS, CLIENTS AND CONSUMERS; Chapter 6 MARKET SEGMENTATION AND POSITIONING; Part C: The Extended Marketing Mix; Chapter 7 PRODUCT; Chapter 8 NEW PRODUCT DEVELOPMENT; Chapter 9 PLACE: THE IMPORTANCE OF DISTRIBUTION; Chapter 10 PRICING

Chapter 11 PRICING FOR COSTS, SALES AND PROFITChapter 12 PROMOTION; Chapter 13 SELLING AND DIRECT MARKETING; Part D: Market Segments and Contexts; Chapter 14 TYPES OF MARKET; Chapter 15 SERVICES MARKETING; Chapter 16 INTERNATIONAL MARKETS; Glossary; Bibliography; Appendix: Edexcel Guidelines; EDEXCEL GUIDELINES FOR UNIT 4: MARKETING PRINCIPLES; Index; Review Form - Business Essentials - Marketing Principles (7/10);

Business Essentials, a series of targeted course books cover Edexcel's current guidance for the Higher Nationals in Business, but also offer the ideal solution for a multitude of other business related courses.