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The Third Screen [electronic resource] : Marketing to Your Customers in a World Gone Mobile.

By: Material type: Computer fileComputer filePublisher number: 9781857885644Publication details: London : Nicholas Brealey Publishing, 2011.ISBN:
  • 9781857889079
Subject(s): Genre/Form: Additional physical formats: Print version:: The Third Screen : Marketing to Your Customers in a World Gone MobileDDC classification:
  • 658.8/72
LOC classification:
  • HF5415.1265 .M3288 2011
Online resources:
Contents:
COVER; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: Mobile Is Game Changing; CHAPTER 1 The Rise of the Untethered Consumer; CHAPTER 2 Smartphones Rule; CHAPTER 3 Real Time Moves to All the Time; CHAPTER 4 Customer Engagement in a World Gone Mobile; CHAPTER 5 There's an App for That: The New Broadcasting; CHAPTER 6 On Location, On Location, On Location: LBM; CHAPTER 7 The Finding: Search on Steroids; CHAPTER 8 Social Goes Mobile; CHAPTER 9 The Push-Pull of Mobile; CHAPTER 10 The New Laws of (Inbound) Mobile Marketing; ENDNOTES; ABOUT THE AUTHOR; INDEX;
Summary: The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

COVER; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: Mobile Is Game Changing; CHAPTER 1 The Rise of the Untethered Consumer; CHAPTER 2 Smartphones Rule; CHAPTER 3 Real Time Moves to All the Time; CHAPTER 4 Customer Engagement in a World Gone Mobile; CHAPTER 5 There's an App for That: The New Broadcasting; CHAPTER 6 On Location, On Location, On Location: LBM; CHAPTER 7 The Finding: Search on Steroids; CHAPTER 8 Social Goes Mobile; CHAPTER 9 The Push-Pull of Mobile; CHAPTER 10 The New Laws of (Inbound) Mobile Marketing; ENDNOTES; ABOUT THE AUTHOR; INDEX;

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.