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Destination Marketing and Management [electronic resource] : Theories and Applications.

By: Contributor(s): Material type: Computer fileComputer filePublisher number: 9781845937621Publication details: Wallingford : CABI, 2011.ISBN:
  • 9781845937003
Subject(s): Genre/Form: Additional physical formats: No title; Print version:: Destination Marketing and Management : Theories and ApplicationsDDC classification:
  • 338.4791068
LOC classification:
  • G155.A1
Online resources:
Contents:
Contents; Contributors; Preface; PART I: DESTINATION MARKETING AND MANAGEMENT: CONCEPTS, STRUCTURES AND POLICIES; PART II: DESTINATION MARKETING: UNDERSTANDING CONSUMER DECISION MAKING; PART III: DESTINATION MARKETING: RESEARCH, BRANDING AND IMAGE COMMUNICATION; PART IV: DESTINATION PRODUCT DEVELOPMENT AND DISTRIBUTION; PART V: MANAGING STAKEHOLDERS AT DESTINATIONS; PART VI: SAFETY AND CRISIS MANAGEMENT AT DESTINATIONS; PART VII: MANAGING COMPETITIVENESS AND SUSTAINABILITY AND EMBRACING CHALLENGES AND OPPORTUNITIES; Index;
Summary: Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marke
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Contents; Contributors; Preface; PART I: DESTINATION MARKETING AND MANAGEMENT: CONCEPTS, STRUCTURES AND POLICIES; PART II: DESTINATION MARKETING: UNDERSTANDING CONSUMER DECISION MAKING; PART III: DESTINATION MARKETING: RESEARCH, BRANDING AND IMAGE COMMUNICATION; PART IV: DESTINATION PRODUCT DEVELOPMENT AND DISTRIBUTION; PART V: MANAGING STAKEHOLDERS AT DESTINATIONS; PART VI: SAFETY AND CRISIS MANAGEMENT AT DESTINATIONS; PART VII: MANAGING COMPETITIVENESS AND SUSTAINABILITY AND EMBRACING CHALLENGES AND OPPORTUNITIES; Index;

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marke