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Consumer Culture Theory [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9780762314461Series: Research in Consumer Behavior, 11Publication details: Burlington : Emerald Group Publishing Limited, 2007.ISBN:
  • 9780080489612
Subject(s): Genre/Form: Additional physical formats: Print version:: Consumer Culture TheoryDDC classification:
  • 306.3
LOC classification:
  • HB801 .C58 2007
Online resources:
Contents:
Front cover; Consumer Culture Theory; Copyright page; Contents; List of Contributors; Introduction; Part 1: Theory/Agency; Chapter 1. Consumer Culture Theory (and we really mean theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy; Chapter 2. Working to Consume the Model Life: Consumer Agency Under Scarcity; Chapter 3. The Material Semiotics of Consumption or where (and what) are the Objects in Consumer Culture Theory?; Chapter 4. Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm; Part 2: Festivity
Chapter 12. Suddenly Melungeon! Reconstructing Consumer Identity Across the Color LineChapter 13. Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage; Chapter 14. Membrane of the Self: Marketing, Boundaries, and the Consumer-Incorporated Self; Part 5: Artistry; Chapter 15. Culture and Co-creation: Exploring Consumers' Inspirations and Aspirations for Writing and Posting On-line Fan Fiction; Chapter 16. Multiracial Identity and Art Consumption; Part 6: Community
Chapter 17. Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community EvolutionsChapter 18. How Brand Collecting Shapes Consumers' Brand Meanings; Chapter 19. Living for ''Ethics'': Responsible Consumption in Everyday Life; Part 7: Poetry; Chapter 20. You are Getting Sleepy; Chapter 21. SFO; Chapter 22. Philosopher's Thwart Bag; Chapter 23. ''On the Circle of Consumption...'';
Chapter 5. Postmodern Consumption and the High-Fidelity Audio MicrocultureChapter 6. Glocal Rock Festivals as Mirrors into the Future of Culture(S); Chapter 7. Comedy of the Commons: Nomadic Spirituality and the Burning Man Festival; Part 3: Globality; Chapter 8. Consuming the Dead: Waiting for Blessings in a Javanese Cemetery; Chapter 9. A Heavy Burden of Identity: India, Food, Globalization, and Women; Chapter 10. Consumption and Class During and after State Socialism; Part 4: Identity; Chapter 11. Happiness, Consumption, and Being
Summary: Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on cons
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Enhanced descriptions from Syndetics:

Description based upon print version of record.

Front cover; Consumer Culture Theory; Copyright page; Contents; List of Contributors; Introduction; Part 1: Theory/Agency; Chapter 1. Consumer Culture Theory (and we really mean theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy; Chapter 2. Working to Consume the Model Life: Consumer Agency Under Scarcity; Chapter 3. The Material Semiotics of Consumption or where (and what) are the Objects in Consumer Culture Theory?; Chapter 4. Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm; Part 2: Festivity

Chapter 12. Suddenly Melungeon! Reconstructing Consumer Identity Across the Color LineChapter 13. Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage; Chapter 14. Membrane of the Self: Marketing, Boundaries, and the Consumer-Incorporated Self; Part 5: Artistry; Chapter 15. Culture and Co-creation: Exploring Consumers' Inspirations and Aspirations for Writing and Posting On-line Fan Fiction; Chapter 16. Multiracial Identity and Art Consumption; Part 6: Community

Chapter 17. Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community EvolutionsChapter 18. How Brand Collecting Shapes Consumers' Brand Meanings; Chapter 19. Living for ''Ethics'': Responsible Consumption in Everyday Life; Part 7: Poetry; Chapter 20. You are Getting Sleepy; Chapter 21. SFO; Chapter 22. Philosopher's Thwart Bag; Chapter 23. ''On the Circle of Consumption...'';

Chapter 5. Postmodern Consumption and the High-Fidelity Audio MicrocultureChapter 6. Glocal Rock Festivals as Mirrors into the Future of Culture(S); Chapter 7. Comedy of the Commons: Nomadic Spirituality and the Burning Man Festival; Part 3: Globality; Chapter 8. Consuming the Dead: Waiting for Blessings in a Javanese Cemetery; Chapter 9. A Heavy Burden of Identity: India, Food, Globalization, and Women; Chapter 10. Consumption and Class During and after State Socialism; Part 4: Identity; Chapter 11. Happiness, Consumption, and Being

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on cons