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BrandDigital [electronic resource] : Simple Ways Top Brands Succeed in the Digital World

By: Material type: Computer fileComputer filePublisher number: 9780230606043Publication details: New York : Palgrave Macmillan, 2008.ISBN:
  • 9780230614550
Subject(s): Genre/Form: Additional physical formats: Print version:: BrandDigital : Simple Ways Top Brands Succeed in the Digital WorldDDC classification:
  • 658.8/27
LOC classification:
  • HF5415.1255.A33 2008
Online resources:
Contents:
Contents; Acknowledgments; Interviewees and contributors; Foreword; Why This Book?; Part One - The Truths of Branding Magnified; 1 The Importance of Gaining Superior Consumer Insight; 2 The Importance of Relevant Differentiation; 3 The Importance of Relevant Differentiation; 4 The Importance of a Simple Idea; 5 The Importance of a Clear Brand Voice; 6 The Importance of Following the Customer's Journey; Part Two - Building Brands in a Digital World; 7 Stop, Look, and Listen - Get Insights about Your Digital Audience; 8 Call Attention to What Makes Your Brand Relevantly Different
9 Keep Your Brand's Promise10 Start with a Simple Idea; 11 Establish a Clear Brand Voice; 12 Identify Where You Can Play to Win; BrandDigital - The Top Ideas to Remember; Index
Summary: This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Contents; Acknowledgments; Interviewees and contributors; Foreword; Why This Book?; Part One - The Truths of Branding Magnified; 1 The Importance of Gaining Superior Consumer Insight; 2 The Importance of Relevant Differentiation; 3 The Importance of Relevant Differentiation; 4 The Importance of a Simple Idea; 5 The Importance of a Clear Brand Voice; 6 The Importance of Following the Customer's Journey; Part Two - Building Brands in a Digital World; 7 Stop, Look, and Listen - Get Insights about Your Digital Audience; 8 Call Attention to What Makes Your Brand Relevantly Different

9 Keep Your Brand's Promise10 Start with a Simple Idea; 11 Establish a Clear Brand Voice; 12 Identify Where You Can Play to Win; BrandDigital - The Top Ideas to Remember; Index

This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.